Swiss Grid

Giant type lands on the beat across a strict grid; one signal red for the point

Good for

• Business takes
• Strategy
• Big numbers

Palette

• #F3F1EC
• #111111
• #E3321D
• #8A8984

3 films in this style

• Less Is More: Why Great Companies Make Only a Few Products
• Why $5 Looks Cheap
• The Power of Compounding: 7% a Year, How Big Is the Gap After 30 Years

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